Does the user's behavior influence your SEO?

The purpose of this system is to offer more neutral results without depending too much on incoming links, which remain easily falsifiable. The reactions of your visitors would then be scrutinized through their interactions on your site: comments, number of pages visited, and content sharing on social networks, activation of call-to-action...

To date, Google has still not officially communicated on the subject and it seems that the algorithms are not able to do so for now.

But, given the many evolutions of Panda, Penguin or Pigeon in recent years, combined with the motivation of the search engine to further improve the user experience, we can easily anticipate the integration of the behavior of the user as future SEO parameter...

User behavior, reliable data

Even if Google's algorithms track "bad" SEO practices (also known as black hat), there are still ways to fall between the cracks. As a result, some companies are artificially increasing the click through rate, as well as incoming links.

There is also another problem: old sites. It can be quite difficult to dislodge them as the domain name is authoritative, even if they are no longer updated today. By their positioning, they always attract many visits, demonstrating to Google that they remain acclaimed by Internet users.

These shortcomings of the algorithm of Google therefore deserve to be corrected by reversing part of their process. Instead of chasing bad practices, the search engine must value good practices . This is already what he does with Panda, which aims to analyze the quality of content.

But by integrating the behavior of users, it will reward sites offering smooth navigation, content in line with its target, reliable and up-to-date content and useful information. A truly useful site that puts customer experience at the top of its agenda

Criteria of user behavior

User behavior analysis helps Google better understand their expectations and needs. The path traveled, the time spent on the pages, the correlation between the requests and the proposed results, as well as the interactions with the site are serious indices on its quality.

Let's detail the different behaviors that could impact the SEO of your site:

Interactions on the site

If every time a user visits your blog and clicks on the social media buttons, Google can easily guess that you're offering quality articles.

If you have a significant conversion rate, again, the search engine concludes that your pages are ergonomic, convincing and that your keywords match the queries of users.

In summary, if visitors perform different actions on the site and stay there for several minutes, this means that your pages are of quality, your relevant content and the funnel of conversion perfectly adapted to the expectations of the Internet users.

Local SEO

For local SEO, it's the same. Take the example of a mobile user looking for a restaurant close to him via Google. It selects a listing on Google Maps and interacts with by drawing a route or calling to book.

The search engine will deduce that this restaurant is in line with the expectations of mobile users who perform a specific search within a radius of X kilometers. He could then favor this restaurant during future searches of Internet users located in the same area. For more about SEO and digital marketing services please click on this link: Digital Marketing Services in Lahore

Google +

We can even imagine that in the future, Google uses its Google + social network in SEO criteria. It has the possibility to analyze your exchanges with the other users.

The more you exchange with experts in your industry, the more the US giant can deduce that you are a business (and therefore a site) influential in your business. Which could have a beneficial effect on your positioning?

Improve the user experience

Data analyzed by Google comes from a variety of sources: the Google Search engine, the Google Analytics tool, YouTube, Google Plus, Android smart phones, Adwords campaigns and more! The search engine is not far from being omniscient about your data left on the web and therefore has all the cards in hand to refine its algorithms.

So, anticipate this future evolution by optimizing your conversion funnel and your Inbound Marketing strategy. Your site must have as main objective the interaction of the visitor. Whether it's just another click on another article, sign up for the newsletter, share content on social networks, download a white paper or just buy.