Facts Of SEO

Whether for readability or the SEO performance of your web pages, knowing how to optimize an image has become an essential issue to ensure the performance of your website. Today, design is just as important as content. The information given may be very high quality, but if it does not want to be read, the user will go to another site. Layout, organization of ideas, intertitles ... there are many ways to improve the readability of your content. These are even taken into account by Google to prioritize the sites between them. One of the elements that makes it easy to ventilate its content is the integration of images. Nothing better than a visual to illustrate his words and make reading more enjoyable. But if the images are not optimized, they can impact the loading time of your web pages . A site that takes a long time to load is not pleasant for the user, but more importantly, it has an impact on your SEO performance . In order to avoid it, you have to think about optimizing ea...

When you want to create a professional and visible website on the search engines , it is important not only to create quality content with your keywords, but also to heal the titles and descriptions of your web pages. Still too few websites take the time to write the title and the meta tag description as these are the first items displayed on Google's results, even before arriving on your website. Smart tips for writing your titles and descriptions: Place the most important keyword at the beginning of the title Do not repeat the same keyword several times in the title and description Use synonyms if you want to express the same thing Be unique for each web page Get inspired by Google Adwords ads. They have been worked according to their performance in conversion... Responsive website design, an obligation 60% of French surfers are surfing on their mobile today. Mobile usage has since 2015 surpassed computer navigation. Creating a professional res...

Since January 2017 the will of Google, to see all websites migrate to the HTTPS protocol, results in the reporting, via the browser Chrome, unsecured sites. All sites that use unsecured resources (files, protocols ...) are reported as unsafe to users. However, at last count only 45% of websites have migrated to the HTTPS protocol currently. Which means that internet traffic is far from completely secure? It must be said that the implementation is quite heavy and can lead to errors on the site. Nevertheless, this passage is necessary to guarantee your audience over time. It has been clearly announced that Google will privilege HTTPS sites in the SERP. The non-security of passwords The HTTPS protocol must be installed on pages that require the entry of a password. This is the only way to ensure the security of information and to avoid being stolen data. However, SEMrush points out that 9% of the pages that require the entry of a password are not secure. Errors related to mixe...

The strategic focus of your digital marketing, SEO is a long-term job that requires specific skills, as well as knowledge about the Google environment. In addition, good SEO practices are constantly evolving and require continuous training to allow a company to keep its positioning in the search engines. It is not always easy to internalize this time-consuming mission. The question of delegating the SEO strategy to an agency becomes essential for the sustainability of your business. However, faced with the many offers on the market, how to be sure to choose an SEO agency capable of boosting your qualified traffic? There is always a risk of falling on a provider whose methods are obsolete, or even frowned upon by Google. To help you choose a quality SEO agency, ask these 6 questions at the time of the interview. You will know immediately if the provider is reliable! 1. What is his SEO philosophy? A functional SEO approach is articulated around 3 axes: Technical refer...