How to optimize the images of your website?


Whether for readability or the SEO performance of your web pages, knowing how to optimize an image has become an essential issue to ensure the performance of your website. Today, design is just as important as content. The information given may be very high quality, but if it does not want to be read, the user will go to another site. Layout, organization of ideas, intertitles ... there are many ways to improve the readability of your content. These are even taken into account by Google to prioritize the sites between them.

One of the elements that makes it easy to ventilate its content is the integration of images. Nothing better than a visual to illustrate his words and make reading more enjoyable. But if the images are not optimized, they can impact the loading time of your web pages . A site that takes a long time to load is not pleasant for the user, but more importantly, it has an impact on your SEO performance . In order to avoid it, you have to think about optimizing each image that you upload, whether it is used in a blog article, or for the so-called static pages of your site.
Here are some points of attention:

  • The size of the file
  • The size of the image
  • His resolution

The goal here is not to minimize the volume of data. We must find a happy medium between having a good quality image and a visual that loads quickly .

How to optimize the file size?
The first thing to look for is the size of the file. The heavier it is, the longer it will take to display. The recommended size is to have an image of 200 KB (maximum), to illustrate a blog post, and 500 KB when it is used for the design of your site.

If your file does not respect this order of magnitude, then it will be necessary to look at its format. On many sites, there are visuals in .PNG. This format has the advantage of managing transparency, but this is done at the expense of the weight of the file. In many cases, the use of a .PNG image is not justified . It is therefore recommended to use a more compact format, such as .JPEG.

In order to optimize the size of your file, you must also pay attention to the way you have saved your image. Graphics software being used for print and digital productions, the backups are in high definition. But the web does not require the same level of detail as an impression . That's why software offers web-specific recording modes. In the Adobe suite, it is called "save for the web". The image will then be detailed enough for a digital publication, without having the weight of a file intended for print.

Despite these optimizations, if your file does not respect the recommended weights, it means that the size of your image, and / or its resolution are too big.
How to optimize the size and resolution of the image?
The size of an image is measured in pixels. The more it displays, the bigger it will be. But it is not useful to have large dimensions if it is never displayed as such. To illustrate this, let's take the example of an image of 2,000 px x 1,000 px. On your website , it will be displayed with a maximum width of 800 px. The original visual will be resized to display it under the correct template. A step that will slow down the loading time of your web page, and that will degrade the resolution of your image.
Top Digital Media Company in Lahore

An optimized image is also a source of traffic
Optimizing the elements of a page for SEO ,will have direct consequences on its SEO performance. But image optimization can also be a source of natural traffic in itself.
By following some good practices, your images can be referenced in google.image.fr. On our site, it has even become our main source of traffic referral. To do this, here are the four elements that need to be optimized.


Comments

Post a Comment

Popular posts from this blog

Does the user's behavior influence your SEO?

Image
The purpose of this system is to offer more neutral results without depending too much on incoming links, which remain easily falsifiable. The reactions of your visitors would then be scrutinized through their interactions on your site: comments, number of pages visited, and content sharing on social networks, activation of call-to-action... To date, Google has still not officially communicated on the subject and it seems that the algorithms are not able to do so for now. But, given the many evolutions of Panda, Penguin or Pigeon in recent years, combined with the motivation of the search engine to further improve the user experience, we can easily anticipate the integration of the behavior of the user as future SEO parameter... User behavior, reliable data Even if Google's algorithms track "bad" SEO practices (also known as black hat), there are still ways to fall between the cracks. As a result, some companies are artificially increasing the click through ra...
Read more

5 prerequisites to create a well referenced website

Image
When you want to create a professional and visible website on the search engines , it is important not only to create quality content with your keywords, but also to heal the titles and descriptions of your web pages. Still too few websites take the time to write the title and the meta tag description as these are the first items displayed on Google's results, even before arriving on your website. Smart tips for writing your titles and descriptions: Place the most important keyword at the beginning of the title Do not repeat the same keyword several times in the title and description Use synonyms if you want to express the same thing Be unique for each web page Get inspired by Google Adwords ads. They have been worked according to their performance in conversion... Responsive website design, an obligation 60% of French surfers are surfing on their mobile today. Mobile usage has since 2015 surpassed computer navigation. Creating a professional res...
Read more

Infographic: 10 HTTPS implementation errors to avoid!

Image
Since January 2017 the will of Google, to see all websites migrate to the HTTPS protocol, results in the reporting, via the browser Chrome, unsecured sites. All sites that use unsecured resources (files, protocols ...) are reported as unsafe to users. However, at last count only 45% of websites have migrated to the HTTPS protocol currently. Which means that internet traffic is far from completely secure? It must be said that the implementation is quite heavy and can lead to errors on the site. Nevertheless, this passage is necessary to guarantee your audience over time. It has been clearly announced that Google will privilege HTTPS sites in the SERP. The non-security of passwords The HTTPS protocol must be installed on pages that require the entry of a password. This is the only way to ensure the security of information and to avoid being stolen data. However, SEMrush points out that 9% of the pages that require the entry of a password are not secure. Errors related to mixe...
Read more